Privacy Policy

1. Who We Are

Sornthep is a family business advisory practice registered in Thailand and operating from 58 Wichayanon Road, Chang Moi, Chiang Mai 50300. For data-related enquiries, please contact us at [email protected].

2. Data We Collect

We may collect the following personal data:

• Name and contact details (email address, telephone number) provided through our website enquiry form
• Business name and general business context provided voluntarily during enquiries
• Technical data such as IP address, browser type, and pages visited, collected automatically when you use our website
• Cookie data, as described in our Cookie Policy

We do not collect sensitive personal data (such as health information, financial account details, or identification documents) through our website.

3. Legal Basis for Processing

Under Thailand's Personal Data Protection Act B.E. 2562 (2019) (PDPA), we process personal data on the following bases:

• Consent — when you submit our enquiry form, you consent to us contacting you in response
• Legitimate interest — for website analytics and improving our services
• Contract performance — where data is needed to deliver the advisory services you have engaged us for

4. How We Use Your Data

• To respond to your website enquiry and follow up appropriately
• To deliver advisory services you have engaged us for
• To send relevant information about our services where you have agreed to receive it
• To analyse website usage and improve the user experience
• To comply with applicable Thai law where required

We do not sell your personal data. We do not share it with third parties for their own marketing purposes.

5. Data Retention

Enquiry data is held for up to 12 months from the date of last contact, unless an engagement begins, in which case relevant data is retained for the duration of the engagement plus 3 years. Website analytics data is retained for up to 26 months. You may request deletion of your data at any time (see Section 8).

6. Third-Party Services

Our website may use the following third-party services, each with their own privacy policies:

• Google Analytics — website usage tracking (analytics cookies)
• Google Maps — embedded map on our homepage (no personal data sent unless you interact with the map)
• Font providers (Google Fonts, cdnjs) — for web typography (no personal data stored)

7. Cookies

We use cookies to understand how visitors use our website. Essential cookies are required for basic site functionality. Optional analytics and preference cookies are only set with your consent. For full details, please see our Cookie Policy.

8. Your Rights Under the PDPA

As a data subject under Thailand's PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data (subject to certain legal exceptions)
• Object to or restrict our processing of your data
• Withdraw consent at any time (without affecting any prior processing)
• Lodge a complaint with the Personal Data Protection Committee of Thailand

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational precautions to protect your personal data from unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Access to personal data within our practice is restricted to those who need it for their advisory role.

10. Children's Privacy

Our services are directed to adults (18 years and over). We do not knowingly collect personal data from individuals under 18. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page. Significant changes will be noted on the page with an updated date.

13. Contact Us

For any questions about this Privacy Policy or how we handle your personal data: